Why Buffalo vs. Dallas Became the Most Watched Thanksgiving Game in 27 Years

Why Buffalo vs. Dallas Became the Most Watched Thanksgiving Game in 27 Years

Among the many memorable moments of NFL history, the Buffalo vs. Dallas Thanksgiving Day game stands out as the most-watched competition on this day in 27 years. But what exactly made this game so compelling to such a wide audience? Let's delve into the factors that contributed to this record-breaking viewership.

Factors Contributing to High Viewership

There are several reasons why this game became such a hit.

Football and Thanksgiving

One of the most obvious reasons is the deep connection between football and Thanksgiving in the United States. For many Americans, football is an essential part of their Thanksgiving tradition. It's a way to stay grounded in the family and a way to pass the time during a usually slow holiday.

Increasing Population and Viewing Options

The rise in population and the advent of more viewing options, such as streaming services and the widespread availability of live broadcasts, have also played a significant role. With more people watching the game, the potential for high viewership rates has increased.

A Specific Game-Behind Factor: The Dallas Drama

Beyond the general reasons, there were specific factors unique to the game that made it particularly compelling.

Pressure on Jason Garrett

The game against Buffalo created a high-stakes situation for Jason Garrett, the head coach of the Dallas Cowboys. After the New England game, there was a drama surrounding his job security, given the team's poor record.

Garrett's performance and the well-documented antics of Jerry Jones, the owner of the Cowboys, created a narrative that many were eager to follow. This drama added an extra layer of excitement and made the game more than just another football match.

The Impact of Buffalo

Buffalo, on the other hand, had a strong market saturation. Despite being a smaller TV market, the high percentage of Bills fans who tuned in made a significant difference.

Buffalo has been internalizing population loss for decades. Many Bills fans don't live in the immediate market but tune in for a chance to support their team and cheer for a strong performance. This diaspora of Bills fans also contributes to the high viewership numbers.

Playoff Implications and the Desirability of Buffalo

The game had a lot at stake. For the Buffalo Bills, a win brought playoff implications. They were 9-3 and had a chance to secure a playoff spot, which was the best they had been in recent years. The Cowboys, with a less strong record, faced the possibility of being left out of the playoffs.

Josh Allen: The Rising Star

Josh Allen, the quarterback of the Buffalo Bills, was another factor that contributed to the game's significance. His performance in the game was noteworthy, especially since he silenced critics who doubted his decision-making and accuracy. His strategic use of the running game also made a significant impact.

His success attracted both Bills fans and general football enthusiasts curious to see what a reignited Bills team could achieve. It was a fresh take on a classic rivalry, making the game particularly exciting.

As we reflect on this game's immense viewership, it's clear that a combination of tradition, drama, and a rising star has made this a memorable Thanksgiving Day event. The anticipation and excitement for future matches between these teams are high, setting the stage for an exciting football season ahead.