What Does ‘Something Will Not Fly’ Mean?
The phrase 'something will not fly' is an idiomatic expression in the English language that conveys a specific meaning often misunderstood at face value. In this article, we will explore the origin of the phrase, how it is used in contexts, and why it's essential to understand its nuances.
Definition and Usage
The phrase 'something will not fly' means that something will not work, will not be accepted, or will not be believed. It's an idiomatic expression often used when discussing ideas, plans, or proposals that are deemed unsuitable or unrealistic.
Origin and Etymology
The exact origin of this phrase is somewhat uncertain, but it's believed to be related to aviation and balloon technology. Early zeppelins and balloons could not be easily controlled or were not reliable, which could be why the phrase takes flight.
For instance, Zeppelin airships were known for their significant size and could not achieve the same agility as airplanes. The term might have evolved to mean that an idea, concept, or plan is too big or unrealistic to be accepted or work.
Examples of Usage
1. Business Proposals: In a corporate setting, if a business proposal won't be accepted by stakeholders, it might be said to 'not fly.'
2. Personal Stories: If a personal story is fabricated or deemed too far-fetched to be true, it will 'not fly' with the person you are telling it to.
3. Marketing Campaigns: If a proposed marketing campaign is not deemed effective or suitable by the client, it might be said to 'not fly.'
Popular Expressions
In addition to these examples, there are other expressions that share similar meanings, such as 'going over like a lead balloon.' A 'lead balloon' is another idiomatic expression for something that is viewed as a failure or that will not be accepted by the public.
Related Expressions
There are several other idiomatic expressions that share similar meanings with 'something will not fly.' These include:
- It's a non-starter
- It's a non-runner
- It's a non-issue
- It's a non-seller
Historical Context
During my time working for the US Department of the Navy, I encountered the phrase 'it won’t fly' multiple times. Even after extensive review, ideas or plans might still face rejection due to various reasons, sometimes leading to papers being discarded or 'filed away.' This use of the phrase underscores its importance in contexts where approval and acceptance are critical.
Social Media and Marketing
In the era of social media and digital marketing, the phrase is often used to discuss the effectiveness of marketing campaigns. For example, if a radio advertising campaign is not expected to resonate with the target audience, it might be said that 'it will not fly.' Similarly, if a story is fabricated or too far-fetched to be believed, it 'will not fly' with the listener.
Conclusion
Understanding the phrase 'something will not fly' is crucial for effective communication and professional discourse. Whether in a business meeting, social gathering, or any other context, being able to use and interpret this phrase correctly can enhance your communication skills and career prospects.
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