Understanding Sponsorship in IPL 2017: Kingfisher vs Kingfisher Premium
The question of how Kingfisher Airlines managed to sponsor IPL teams in 2017 has been a subject of scrutiny and confusion. However, it is crucial to differentiate between Kingfisher Airlines and Kingfisher Premium, as the confusion arises from a misunderstanding of the brands involved in the sponsorship. Understanding the sponsorships can provide clarity for those interested in the details of such events.
What Is IPL 2017?
Indian Premier League (IPL) is one of the most prestigious cricket leagues in the world, captivating fans from all over the globe with its thrilling matches and star-studded teams. In 2017, IPL was in its tenth season, continuing to offer a blend of competitive cricket and lucrative branding opportunities for sponsors. The focus of this article is on the sponsorship aspect that has generated inquiries regarding the presence of a now-defunct airline company.
The Role of Kingfisher Premium
The Kingfisher brand that was involved in the IPL 2017 sponsorship was not the airline but Kingfisher Premium, which is a brand of alcoholic beverages produced by United Breweries. Kingfisher Premium, known for its high-quality lager, was a key sponsor of some IPL teams during that period, providing substantial support to the teams and generating significant brand visibility during matches.
The Fate of Kingfisher Airlines
It is important to note that Kingfisher Airlines ceased its operations in 2012, with the company's license being revoked in 2013. This led to the dissolution of the airline, as detailed in the notices issued by various regulatory bodies. The fact that Kingfisher Premium was a sponsor of IPL teams in 2017 does not imply any connection to the airline industry or Kingfisher Airlines.
The Importance of Brand Differentiation
The case of Kingfisher Premium and Kingfisher Airlines highlights the importance of understanding brand differentiation in the business world. Many companies operate multiple brands, each with its own unique identity and market focus. It is essential for consumers and businesses to distinguish between these brands in order to avoid confusion and misinterpretations.
How to Find More Information About Kingfisher Premium
To learn more about Kingfisher Premium and its sponsors, one should search for United Breweries. United Breweries is the company behind the production of Kingfisher Premium and numerous other brands. A detailed search on the United Breweries website or through online directories will provide comprehensive information about the company, its products, and its partners, including its sponsorship deals.
Conclusion
The confusion surrounding the sponsorship of IPL teams by Kingfisher Airlines in 2017 can be clarified by understanding that the actual sponsor was Kingfisher Premium. This alcohol brand was a significant part of IPL 2017, providing substantial support to teams and generating brand exposure. The dissolution of Kingfisher Airlines in 2012 and the revocation of its license in 2013 have no bearing on the sponsorship activities of Kingfisher Premium. For those looking to understand more about the brands involved in IPL sponsorships, a focus on United Breweries would be the most informative path forward.