The Resilience of Cruises Amidst the Coronavirus: Why People Are Still Booking
With the ongoing impact of the coronavirus, one might think that the cruise industry would have been hit hard. However, despite the global pandemic and strict safety measures implemented by leading cruise lines, many are still choosing to book cruises. This article explores the reasons behind this resilience and highlights the challenges and benefits faced by both cruise operators and travelers.
Cruise Rescheduling and Safety Measures
Amidst the coronavirus, some cruise lines have rescheduled bookings to later dates, with some offering travel as early as late 2021. This adjustment allows cruise companies to adhere to new health and safety protocols while also accommodating passengers' changing travel plans. Major safety measures have been put in place to prevent further infection, such as enhanced cleaning procedures, limited passenger capacity, and health screenings. These efforts aim to reassure potential travelers and maintain the safety of all onboard.
Why People Are Still Booking Cruises
The resilience of the cruise industry can be attributed to various factors. Firstly, people are often driven by their personal desires and choices. As the famous song by Depeche Mode, "People Are People," highlights, individuals choose to do what they want. This sentiment resonates with many who continue to book cruises, even in the face of the pandemic. While some might question the logic of traveling to destinations like Vegas or Atlantic City, people engage in such activities due to their personal interests and preferences.
Similarly, people are drawn to the allure of cruising, despite the risks and challenges posed by the coronavirus. The excitement of sailing the open seas, experiencing new cultures, and enjoying luxury and comfort often outweighs the apprehensions associated with travel during a pandemic. Many are willing to take this risk for the sake of a memorable vacation.
The Role of Hope and Personal Freedom
A significant factor driving people to book cruises is the belief in hope. Hope is a powerful motivator that encourages people to maintain a positive outlook, even in challenging times. As the saying goes, 'Hope springs eternal.' This sentiment is particularly relevant in the context of the coronavirus, where individuals remain optimistic about the future. They believe that travel restrictions and safety measures will improve, allowing them to enjoy the comfort and excitement of cruising again.
Furthermore, personal freedom plays a crucial role in this decision. People have the choice to travel or not, and many exercise this freedom by booking cruises. Some choose to opt out of travel due to personal safety concerns or the ongoing pandemic. Others, however, feel it is their right to choose what they want and continue to book even with the risks. This reflects a broader trend of embracing personal autonomy in the face of external challenges.
Economic and Financial Incentives
Many cruise companies offer generous policies to entice passengers to maintain their bookings. For instance, if a cruise is canceled after the final payment is made, the passenger can receive a full 100% refund. Alternatively, cruise lines provide options such as 'lift and shift,' which allows passengers to postpone their cruise date for a similar value stateroom in a future booking. Another attractive option is a 125% cruise credit towards a future cruise. These incentives provide financial reassurance and flexibility to passengers, making it easier for them to commit to future bookings.
Challenges and Concerns
Despite these incentives, some travelers remain hesitant to book cruises. As an example, I am fully paid up for a December cruise, but am very certain it will be canceled due to the ongoing high number of coronavirus cases in the US. While the cruise lines offer full refunds, I still do not feel safe being around a large number of people. Additionally, the geopolitical situation and travel restrictions in other countries further complicate the decision to book cruises.
It is important to acknowledge that the cruise industry is not immune to the challenges posed by the coronavirus. While many are resilient and optimistic, others remain cautious and prefer to wait for more favorable conditions before booking future cruises. The industry must navigate this delicate balance between offering flexible options and ensuring the safety and well-being of passengers.
The current situation in the cruise industry highlights the resilience of human nature and the complexity of decision-making during a global pandemic. People continue to book cruises despite the risks, driven by a combination of personal resilience, financial incentives, and a desire for hope and freedom. As the world begins to adapt to the new normal, the cruise industry will likely continue to evolve to meet the needs and preferences of its passengers.