Marriott's Data Security Strengthening Post-Breaches: An In-Depth Analysis

In the wake of major data breaches that have affected millions of customers, Marriott has pledged to enhance its security practices significantly. The company has agreed to implement a range of measures as part of recent settlements with the Federal Trade Commission (FTC) and a coalition of 50 U.S. state attorneys general. This article will delve into these measures and provide an overview of how Marriott plans to improve its data security.

1. Comprehensive Information Security Program

Marryott will establish a robust security program that includes several key elements:

Adoption of zero-trust principles: This means that no user or device will be trusted by default, enhancing the security layer for users and devices. Regular security reports: High-level executives, including the CEO, will receive regular updates on the security posture of the company. Enhanced employee training: Training will be provided to employees focused on data handling and security, ensuring all staff are up-to-date on best practices.

2. Data Minimization and Disposal

The company will limit the amount of consumer data collected to minimize the risk associated with data retention. This includes:

Strict data disposal procedures Regular data review to ensure only necessary data is retained

3. Strengthened Consumer Data Protection

Marryott will enhance data protection mechanisms, including:

Encryption and segmentation of data to prevent unauthorized access Regular risk assessments and audits to identify vulnerabilities Multi-factor authentication for customer accounts, allowing consumers to review their accounts for suspicious activity

4. Third-Party Oversight

Increased oversight of vendors and franchisees will be a key part of the strategy, with specific attention paid to critical IT partners. This will ensure they adhere to stringent data security standards.

5. Independent Security Assessments

Marryott will undergo independent assessments of its information security program every two years for the next 20 years. This will ensure ongoing compliance and continuous improvement.

6. Consumer Rights and Transparency

Consumers will have options for data deletion and the ability to request reviews of any unauthorized activity on their accounts, enhancing transparency and empowering users.

Conclusion

By making these significant investments in data security, Marriott aims to regain the trust of its customers and mitigate the risks associated with data breaches. These measures not only address regulatory requirements but also reflect a proactive approach to ensuring the safety and privacy of consumer data.

As technology continues to evolve, so too must the security practices of major corporations. Marriott's commitment to enhancing security demonstrates a forward-thinking approach to risk management and customer protection. As these measures are implemented, it will be crucial to remain transparent and communicate the progress to customers, ensuring trust in the long term.