How Reputable Video Production Companies Thrive on Video Brewery: Insights and Experience
Video Brewing has been a popular platform for video production companies since its launch two years ago. Many creatives have won multiple projects, achieving consistent work over $2k. Here, we delve into the platform's performance, the experiences of video production companies, and the intricacies of the video production process.
Overview of Video Brewery and Average Project Prices
Since our launch, Video Brewery has seen an average project price of around $3,500, with several reputable companies winning multiple projects. These companies understand the value of their work and are consistently delivering high-quality content. The platform caters to professionals who aim to create great video content while providing a user-friendly experience for clients.
Factors Influencing Success on Video Brewery
Several factors affect the success of video production companies on the platform. The quality of the portfolio samples, the detail in the pitch, and the competitiveness of the rate all play crucial roles. While some companies have not landed jobs as frequently, this does not indicate a lack of talent or quality. Instead, it highlights the importance of a well-thought-out pitch and a strong portfolio that aligns with client expectations.
Commission and Payment Model
Video Brewery charges a 20% commission on project pricing, which has faced criticism from some companies. Initially, we charged only 15%, but this was unsustainable due to expenses like credit card processing, marketing, and development. While the current commission rate is higher, we believe it is fair considering the services we provide. We prioritize the well-being of both creatives and clients, ensuring that the platform is transparent and fair.
Production Process and System
When launching Video Brewery, our main goal was to create a platform that favored both creatives and clients. We aimed to simplify the production process by removing the need for billing and contracts, allowing creatives to focus on their core expertise. Our project management system is designed to offer a logical and uniform experience, providing creatives with structure and clients with visibility into the production process.
Experiences and Criticisms
While many video production companies have thrived on Video Brewery, some have faced challenges. A company that submitted approximately 200 proposals for 60-90 second videos at around $4,000 (including VB's fee) won only one job. Moreover, the company had to change its entire production process to fit within the VB environment, highlighting the need for a better system that works for everyone involved.
Others have noted that the platform caters to those who look for the cheapest providers possible. This can be detrimental to companies that seek to provide quality work within a competitive market. Therefore, while Video Brewery aims to protect and serve all parties, the current commission and process are under scrutiny due to these challenges.
Conclusion and Future Endeavors
At Video Brewery, we are a small outfit with limited resources, but we are committed to making continuous improvements. As we grow, we plan to refine the system to make it even more valuable for all parties involved. We value feedback and suggestions from our community, and invite you to contact us directly with any questions or insights.