Government Measures to Promote Cultural Tourism in Jammu and Kashmir
The government of Jammu and Kashmir has taken significant steps to promote cultural tourism in the region, aiming to preserve and showcase its rich cultural heritage. This article will explore various initiatives and measures that have been implemented to foster a vibrant cultural tourism ecosystem in JK.
Introduction of Jammu and Kashmir Tourist Village Network
The government launched the Jammu and Kashmir Tourist Village Network (JKTVN) as a remarkable initiative to transform 75 historically significant and picturesque villages into tourist-friendly destinations. The primary goal of this initiative is to enhance the tourism infrastructure and create a more immersive experience for visitors.
Cultural Festivals
To celebrate and showcase the rich cultural heritage of Jammu and Kashmir, the government organizes a series of cultural festivals throughout the year. These festivals are a vibrant showcase of traditional music, dance, art, and cuisine. They not only attract tourists but also provide a platform for local performers to share their talents.
Preservation of Cultural Heritage
The government has taken proactive steps to preserve the cultural heritage of the region. This includes the restoration of historical monuments and the preservation of traditional architecture. For instance, the Mughal gardens in Srinagar and ancient temples in Jammu have been restored to their former glory. These efforts ensure that future generations can appreciate the architectural and historical significance of these sites.
Promotion of Handicrafts
To support local artisans and boost the economy, the government has encouraged the development of local handicraft industries. Traditional crafts like papier-maché, wood carving, and embroidery are given prominence. Visitors can now witness artisans at work and purchase authentic, locally-made handicrafts. The government has set up handicrafts centers that serve as centers of cultural exchange and commerce.
Heritage Walks and Last Mile Connectivity
The government has introduced guided heritage walks in various towns and cities within Jammu and Kashmir. These walks take tourists through historic neighborhoods, markets, and monuments, providing valuable insights into the region's cultural heritage. Additionally, to improve last-mile connectivity to tourist destinations, the government has implemented the UDAN (Ude Desh ka Aam Namak) scheme, which focuses on improving air connectivity to remote and less accessible tourist locations.
Tourism Infrastructure Development
Apart from these initiatives, the government has also invested in developing tourism infrastructure that supports cultural tourism. Museums, art galleries, and cultural centers have been established to showcase local art, history, and culture. These facilities provide opportunities for tourists to learn more about the region's rich cultural heritage and engage with the local community.
Overall, the government of Jammu and Kashmir is actively promoting cultural tourism in the region through various measures. These efforts are not only aimed at attracting more tourists but also at preserving and reviving the region's cultural heritage for the benefit of future generations.