Expedia and Orbitz: Separation in Name, Unity in Ownership
Often, travelers and industry enthusiasts question the relationship between Expedia and Orbitz. Are they separate entities or do they share a common ownership? This article delves into the intricacies of these two popular travel booking sites and clarifies the truth behind their connection.
What is the Relationship Between Expedia and Orbitz?
Expedia, a well-known online travel agency (OTA), did not simply own Orbitz. Instead, both companies are part of the same parent corporation, Segal Travel Properties, later renamed Expedia Group. In 2015, Expedia completed a major acquisition, effectively uniting two of the most prominent players in the travel booking space.
Historical Background of Expedia and Orbitz
Expedia first emerged in 1996, quickly capturing a significant market share in the travel industry with its innovative online booking solutions. Meanwhile, Orbitz, founded in 1997, followed a similar path, offering consumers an easy way to find flights, hotels, and travel packages.
Despite their initial independence, these two giants soon realized the potential for collaboration. In 2015, Expedia Group acquired Orbitz’s consumer website business, solidifying their position as the leading travel booking service in North America and Europe. This move marked a significant shift, as it combined two direct competitors into a unified company structure.
What Happened After the Acquisition?
Following the acquisition, the core features, deals, and offerings of Orbitz remained largely intact. However, the website itself underwent subtle changes. For instance, under the umbrella of Expedia Group, Orbitz continued to leverage Expedia's powerful backend services and distribution networks. As a result, users now experience an enhanced booking experience, benefiting from the scale and expertise of a larger corporation.
Nevertheless, Orbitz retains its distinctive identity. The iconic brand and logo remain prominent, ensuring that users recognize the site as a separate entity. This branding choice is strategic, as it helps to distinguish Orbitz from the broader Expedia Group offering, preserving its unique market presence.
Is Orbitz Just a Shell of Its Former Self?
A persistent myth surrounds the idea that Orbitz is merely a shadow of its former self, existing only as a shell of the once-independent travel site. However, this notion is far from accurate. While the acquisition did bring about changes, Orbitz remains a vibrant and competitive player in the travel booking market.
Orbitz continues to provide a broad range of services, including hotel bookings, flights, and vacation packages. The website also offers users a transparent and user-friendly interface, making it easier for travelers to find and book their desired accommodations and flights.
Conclusion
In summary, while Expedia and Orbitz operate under the same corporate umbrella, their relationship is more complex than a simple ownership scenario. The acquisition in 2015 combined these two prominent travel booking platforms into a larger and more powerful entity, while preserving each brand's unique identity.
As travelers and industry professionals navigate the constantly evolving landscape of travel booking services, understanding the relationship between Expedia and Orbitz can help them make informed decisions and take full advantage of the combined resources and expertise available.